Smartphones: Not Just for Showrooming

In recent years, retailers, including booksellers, have become increasingly frustrated with showrooming. That could change thanks to a growing number of technology startups that are developing indoor-mapping apps—software that will make it easier for customers to find what they want in a store. Some of these apps also make recommendations for in-store purchases based on the location of the store or the contents of the customer’s shopping cart on the retailer’s e-commerce site.  [Read More….]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

%d bloggers like this: