Smartphones: Not Just for Showrooming

In recent years, retailers, including booksellers, have become increasingly frustrated with showrooming. That could change thanks to a growing number of technology startups that are developing indoor-mapping apps—software that will make it easier for customers to find what they want in a store. Some of these apps also make recommendations for in-store purchases based on the location of the store or the contents of the customer’s shopping cart on the retailer’s e-commerce site.  [Read More....]

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